Feasibility Study

The Demographics & Neighborhood section provides an overview of the people, places, and trends surrounding a potential development site. It examines population size, age structure, household income, education, and employment patterns, alongside housing characteristics and lifestyle indicators. This section also considers neighborhood amenities, transit access, schools, parks, and retail offerings, as well as ongoing public or private investments. Together, these insights help define the area’s character, growth trajectory, and suitability for the proposed project.

​The Market Analysis section evaluates supply, demand, and pricing dynamics to gauge a project’s viability. It measures current inventory and pipeline activity, rental and sales performance, absorption rates, and competitive positioning. This analysis also reviews macroeconomic factors, demographic trends, and consumer preferences influencing market strength. By mapping opportunities and challenges, the section defines achievable rents or prices, target audiences, and overall feasibility.

​Beyond the building of the structure, the timing of the project, and the area for the project, there could be hidden risks that need to be vetted. This includes site- or town- specific regulatory hurdles that should be addressed sooner than later, as well as any data or items of interest related to the physical building site itself. Being aware of these issues early can lead to avoidance of entering a project, or can help minimize the financial repercussions of those issues by having them dealt with as much planning as possible.

​A Development Plan is a structured roadmap for bringing a real estate project from concept to completion. It outlines the project vision and objectives, describes the site and regulatory context, defines the proposed building program and design standards, and explains construction methods, sustainability goals, and quality benchmarks. It details anticipated budgets and funding sources, permitting pathways and approval processes, as well as phasing, scheduling, and risk-mitigation strategies. Finally, it sets forth an implementation approach, including contractor selection, project management, and long-term operational considerations—providing investors, lenders, and community stakeholders with a clear picture of how the project will be executed and stabilized.

​A financial model will be created for the development opportunity, given realistic inputs from the customer and via research on MRG's end. The model will be customizable, in terms of varying the critical inputs, the timescale over which the project stages (Development/Hold/Exit) are projected, and the metrics of interest that a customer may want to prioritize. The output of the financial model will be included in creation of the Pro Forma, as a section within the Feasibility Study, or as a stand alone deliverable, as well as being the engine for creating the Sensitivity Matrix.

The Risk Analysis section identifies potential obstacles that could affect timing, cost, or profitability and presents strategies to address them. It considers site-specific issues, regulatory and permitting hurdles, construction cost volatility, financing constraints, and broader economic or market uncertainties. By evaluating likelihood and impact, this section enables decision-makers to weigh contingencies, refine budgets, and adopt proactive measures to safeguard project outcomes.

The endpoint of the Feasibility Study will be a summary of research and analysis for the given Development Project. MRG will score the opportunity in a semi-quantitative way, to render an

opportunity as viable, neutral, or risky, based on industry history and financial metric guidelines.

The final component of the Feasibility study will include a review of the critical takeaways from the content within the study. The score for the opportunity will be stated in context along side the review, and final observations, and options will be discussed. Most projects won't be no-brainer Do or Don't. They are likely to have higher or lower chances for success depending on how various factors are managed and play out. Thus, the observation section will define the general potential for a project, and highlight what factors and risks are most critical to control and execute on to achieve the most successful outcome possible.