Research for Private Real Estate Investors
- Erich Muhlanger
- Aug 10
- 3 min read
Updated: Oct 11
This type of investment can represent a wide variety of goals and initiatives for potential investors. Maybe you are a husband and wife who enjoy real estate, and are looking for a property to do a lot of short term rentals to lower the buy in for a property and in a location that you want to enjoy for yourself multiple times a year (think ski house, or beach house). Maybe you are an individual or part of an investment group that want to find undervalued properties that will grow in value over a longer time frame, and want a new property to add to a portfolio of investments.
And in either of these cases, or anything in between, maybe the specific house is known, or the location is known, or maybe none of that is known, and all you have is a budget, and a "vibe" you are going for.
Whatever details and/or ideas you have for your investment motivations, MRG can help you define risks, identify opportunities, and project outcomes for your investment adventure.
Key Project Attributes to be Analyzed
Risk and financial analysis for a Development Project are always useful, but especially at the times of the following key decision points. Let MRG help you answer these critical questions:
Where: To Invest for My Rental Property? Picking the best location for your investment is key. Do you know the town in which you are looking to buy an investment property? Do you want a property in a general region, but the town is not critical (eg Cape Cod, Colorado Rockies)? Or do you just know that you want a Ski Chalet, or a Beach House, and are open to the best investment possible under that umbrella, regardless of where it may be? In any of these cases, MRG can identify and quantify the best options for you. MRG's research will highlight the key metrics that make the regions, towns, or neighborhoods that we identify for you the strongest possible choice for your investment goals.
What: Financial Metrics tell about Property Potential? Property investments can generate great excitement, but do you know about underlying fundamentals of a property and/or location, and any potential hidden risks? Do you know if you want to buy a property for a short-term rental use case (AirBNB, VRBO, etc) or for a long term leasing case. MRG helps you classify your venture via risk analysis and metric quantification as one worth taking a plunge... or not. MRG can create a Feasibility Study for you which examines qualitative strengths and risks, in addition to creation of a tailored financial model to help project possible revenue outcomes. A Pro Forma is an option as a scaled-down output of the generated financial model, and will provide a financially driven guidance for a project's potential. Additionally, a Comparison Study will score an investment in context to other options, from a location or property type standpoint. It will also compare the revenue outcome for a property type for a short term rental model vs a long term leasing model.
How: to Maximize Project Optimization? Identifying an investment that has good potential is just the first step in creating profit. Through the Feasibility Study, aspects of property management, impact of rent collection, and critical maintenance practices will be outlined. A sensitivity study within the Feasibility Study will highlight the metrics that will be critical to maximizing your revenue in flows, such as vacancy, ADR, etc.
Let’s dive more in-depth into the valuable analyses MRG offers to help answer the critical questions discussed above, thus creating value for your team and project.
Final Thoughts
In the world of real estate, unique research is a powerful tool. By leveraging data and insights, you can drive traffic to your listings and increase sales.
Remember to create engaging content, optimize for search engines, and measure your success. With dedication and creativity, you can position yourself as a leader in the real estate market.

By embracing unique research, you not only enhance your marketing strategy but also build lasting relationships with your clients. The journey to success in real estate starts with understanding the market and sharing that knowledge with others.


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